One thing that Paul is continually dismayed about is the number of half empty water bottles that float around my car. It's one of those small things that just gets to him, not because the car is a mess (which it is) but because I buy the bottled water in the first place.
It's a waste of money, he argues, when it is something that comes into our home for free. We have a really good water filter that removes any potential unwanted trace elements, so it is not a water quality issue for me. My bottled water habit has developed over time and has become one of convenience. I don't drink soda, so when we have been out somewhere for hours and I want a drink, I go for the bottle. Also, I think the kids drink more water in the car from a bottle - better than a juice box, right? Most of the time I refill and reuse the bottles, but occasionally the clutter just gets to me and I find myself trashing the lot when I gas-up.
When we lived in Vermont, I worked for a brilliant product brand man, Jack Maguire. Before I knew him, Jack had been the exclusive importer, of Evian for the US market in the '80s. He confided that the US selling proposition for Evian (at the time) was all about health. They met the market mindset at the right time, in the right way, at a time when product positioning in film and television was still a fresh concept. After making a success of the Evian brand, Jack moved to Vermont and launched the Vermont Pure water company, which can be found in stores throughout the east coast today.
As a sales rep in specialty foods, with a pretty big territory covering the hills of Southern VT, northern MA and Eastern NY (mountains really, not hills) my bottled water habit took hold. I would have two, big liter bottles in the car; one on my way out and one on the way back home. It became a big thing for me. I don't smoke and I don't drink caffiene, so what's the harm, right?
{next to my kitchen sink on any given day.}
Well, last night, Paul dropped this article, from ENR, on my desk that really opened my eyes. The article is protected by purchase agreement, but it's so very relevant to me personally and I think enough others, that I want to summarize and quote a few key passages.
The article points to environmental concerns with the making, transporting and disposing of bottles, which according to San Francisco Mayer Gavin Newsom requires more than 47 million barrels of oil a year, with more than a billion bottles ending up state landfills annually. The other illuminating factor in the article is the implied correlation between water marketing and a cavalier attitude toward the status of municipal water supplies. Theoretically, the article claims that with bottled water as an alternative, people can afford to take less interest in the quality of the available water supply; its maintenance and funding.
I try to do what I think is environmentally responsible in small day-to-day things that I can affect, like recycling, buying less-toxic cleaning products, etc. But this one just slipped right under my radar.
It seems I need to make a change. Gulp. Or rather, no gulp.